International Journal of Advanced Educational Research

ISSN: 2455-6157

Vol. 1, Issue 1 (2016)

An empirical study on e-banking services: A road ahead for better customer satisfaction

Author(s): Arpit Shailesh, Dr. Taruna
Abstract: A huge number of customers are getting attracted towards the alternative source of banking, i.e., online banking. Using a PC, cellular phone, or other wireless devices, banking customers gain the flexibility to conduct business anytime. This refers to the transfer of funds directly from one account to another by using electronic means. Internet banking products and services can include wholesale products as well as retail products for corporate clients. The adoptions of Internet banking by the financial institutions and banks have made the development of services over the Internet a major component of their business and marketing strategy and have also grown at a very rapid pace. Banks require E-Commerce systems that are combined with the entire chain of back office and business decision processes for optimum flexibility, responsiveness to changing market requirements and profitability. The main objective of the paper is to give an over view on e-banking, banks or financial institutions which offer e-banking services, such as cash management, bill payment, value-added services and as well as reporting.
Pages: 18-24  |  1692 Views  572 Downloads
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