Vol. 3, Issue 1 (2018)
The goldenness of “The golden rule” An ethical business perspective
Author(s): Dr. Pushpinder Kaur
Abstract: The corporations of today have become multicultural and multilinguistic in character. In the backdrop of the philosophical expositions and their underpinnings, an attempt has been made to unravel the mysteries of the evergreen Golden Rule: “Do unto others as you would have others do unto you.” This rule has long been used and referenced in the contemporary business literature. But the utility of this rule is not clear so far as its moral ramifications are concerned. This paper dilates upon the universality and versatility of this rule and its fitment into the universal code of morality.