Vol. 3, Issue 2 (2018)
Challenges and opportunities of medical tourism in Bengaluru: An empirical study
Author(s): Dr. CN Lokappa Gowda
Abstract: Medical Tourism as an industry exists for over years. The relevance of the Medical Tourism is more so in the modern era where the patients cross the borders and go to other countries to avail the best of the treatment. The industry is growing in the volume day by day. The accreditation of the hospitals has made it easy for the patients to avail the world-class treatment in the hospitals. Governments and the Tourism Departments have recognized the importance and are giving the impetus to the Medical tourism to make it work as a revenue generating model. The present study is empirical study of the Medical Tourism in the Bengaluru Context.