Vol. 4, Issue 6 (2019)
Application of multidimentional scalling in determining the competition position among the senior high schools in manado
Author(s): Deisi Natalia Maapanawang, Santje Salajang, I Wayan Damai
Abstract: Senior High School are in charge of education and teaching for human resource development. There are 57 senior high school in Manado. However, there are still many new private senior high school. This causes more intens competition among senior high school in Manado to win over consumers (students). Based on these considerations, this research was conducted with the aim to find out the competitive position map among high schools in Manado. The research types in this research is a survey research. The statistical method in this research is Multidimensional scalling. Multidimensional Scalling is a part of multivariate analysis. The use of multidimensional scallig for grouping objects that have similarities seen from variables that are considered capable of grouping these object. The sample of this study was 303 students who were in 8 high schools, namely Eben Haezar Christian High School, Don Bosco Catholic High School, Rex Mundi Catholic High School, State High School 9, Prisma Pioneer High School, State High School 1, MAN Model 1, and MAS Al Muhajirin. The results of the study were reviewed from 9 variables including: the cost of education, location, teacher, school management, religion, facilities or infrastructure, graduates, reputation and promotion, it turns out that the closest competitors are SMA Negeri 1 Manado are MAN Model 1 Manado and SMA Prisma Pioneer Manado. While the closest competitor of Manado 9 Public High School is MAS Al Muhajirin Manado. Meanwhile, private schools that compete closely with each other are Eben Haezar Manado Christian High School and Don Bosco Manado Catholic High School. While the Rex Mundi Catholic High School in Manado is considered to have no competitors.