Attitude of Business Students towards Political Marketing
Rachin Suri, Dr. Priyanka Ranga
A number of researches have been conducted in the past that has analysed the impact of political marketing on voter’s behavior. This study has aimed on similar aspect but by controlling a source of variation. This research has focused on students as a sample of the study. The major focus was on checking their attitude towards political marketing and the products. The researchers have also checked the impact of party affiliation and interest of the students in politics. It was found that the students interest in politics doesn’t play a big role in attitude formation but association with a party mattered more.