International Journal of Advanced Educational Research

International Journal of Advanced Educational Research


International Journal of Advanced Educational Research
International Journal of Advanced Educational Research
Vol. 3, Issue 2 (2018)

A study on problems and prospects of branded colleges in Andhra Pradesh


BV Kondaiah, MS Narayana

The last decade has seen significant changes in all aspects but most dramatically in the area of education and research. The scenario of Indian education has changed completely with privatization and liberalization of rules and regulation. One of upcoming trend in education is the ‘branding of educational institutions’ like other services and goods. Although applying the branding tactics and strategies seems to be an awkward idea at first, but it is not new as we still resonate with impressions, hearing the names of ‘Nalanda’ and ‘Takshila’, the ancient Indian universities. This paper explores the problems and prospects of branded colleges in Andhra Pradesh.
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How to cite this article:
BV Kondaiah, MS Narayana. A study on problems and prospects of branded colleges in Andhra Pradesh. International Journal of Advanced Educational Research, Volume 3, Issue 2, 2018, Pages 176-179
International Journal of Advanced Educational Research International Journal of Advanced Educational Research